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Market Boosters Inc. is firmly committed to operating in full compliance with all applicable communication, privacy, and anti-spam laws in Canada and the United States. We employ rigorous measures to ensure that our AI-powered sales automation services are used lawfully, ethically, and with respect for user consent and privacy. Below is an overview of our compliance practices:
Consent-Based Communication (No Unsolicited Outreach)
Consent First: We do not engage in any cold calling or unsolicited messaging. Every individual we contact through our AI system has voluntarily provided their information and explicitly agreed to be contacted (e.g. by submitting a form on our website, scheduling via Calendly, or responding to our Meta (Facebook/Instagram) lead forms). This approach aligns with legal requirements in both Canada and the U.S., which prohibit autodialed calls or texts without prior consent. Our system retains records of each lead’s consent (including form timestamps or double opt-in verifications) to demonstrate compliance if needed. If at any point a person withdraws consent or opts out, our system immediately halts communication with that individual.
Identification & Opt-Out in Messages
Identification: In every outbound message (SMS, email, etc.), we clearly identify our company or our client (as applicable) as the sender, and provide contact details or website information, in accordance with CASL and CAN-SPAM requirements. Recipients will always know who is reaching out to them.Unsubscribe/Opt-Out: All messages include a simple, functional mechanism to opt out. For SMS, we include a “Reply STOP to unsubscribe” notice, and our AI will immediately recognize standard opt-out keywords (STOP, UNSUBSCRIBE, etc.) and cease messaging . For emails, we provide an “unsubscribe” link or instructions to opt out. These opt-out requests are processed immediately (and no later than the 10-business-day window required under laws like CASL and the U.S. TCPA/FCC rules). We also maintain an internal Do-Not-Contact list to ensure opted-out contacts are not contacted again, honoring both individual requests and, in Canada, any registrations on the National Do Not Call List.
Canadian Compliance (CASL, CRTC, DNCL, PIPEDA)
Our practices strictly follow Canada’s Anti-Spam Legislation (CASL) and CRTC regulations: we obtain express consent before sending any “Commercial Electronic Message” to Canadians, we include required identification information, and we provide an unsubscribe mechanism in every message. We do not send any mass emails, texts, or automated calls to Canadian residents without consent, unless an exemption applies (e.g. response to a customer inquiry). We also adhere to the CRTC’s Unsolicited Telecommunications Rules, including scrubbing phone contact lists against the National Do Not Call List (DNCL) (unless a valid exemption exists) and observing all call time restrictions, caller identification requirements, and internal do-not-call list maintenance. Our AI Call system will never call Canadian numbers that are on the DNCL without prior express permission. Additionally, all automated calls (robocalls) we make in Canada are only to individuals who have given explicit consent to receive such calls, and we retain proof of that consent as required.
Furthermore, we comply with PIPEDA (Personal Information Protection and Electronic Documents Act) and Alberta’s PIPA for all personal data handling. This means we obtain meaningful consent for the collection and use of personal information, we only use personal data for the purposes disclosed, and we have robust safeguards to protect that data. We allow individuals to access and correct their personal information held by us, and to withdraw consent for further use of their data, in line with PIPEDA’s principles. Any data breach involving personal information will be reported to affected individuals and regulators (Office of the Privacy Commissioner) as required by law, particularly if there is any real risk of significant harm.
U.S. Compliance (TCPA, DNC, FCC, CAN-SPAM)
For the United States, our practices meet or exceed the requirements of the Telephone Consumer Protection Act (TCPA) and FCC regulations. We only send marketing text messages or make automated marketing calls to U.S. phone numbers with the recipient’s “prior express written consent,” as mandated by the TCPA. Our systems are programmed to document and respect these consents. We also comply with the U.S. National Do Not Call Registry rules: we do not call any number on the DNC list unless we have proof of prior consent or an established business relationship as defined by law. If a consumer revokes consent by any reasonable method, we honor it immediately and confirm the opt-out, consistent with the latest FCC rules on text/call opt-out handling (e.g., the 2025 “Opt-Out Rule” improvements).
For emails and electronic messages, we comply with the CAN-SPAM Act. Our marketing emails to U.S. recipients include our valid physical mailing address, do not use deceptive subject lines or false sender information, and clearly inform recipients how to opt out of future emails. We honour all email unsubscribe requests in a timely manner (well within the 10 business days CAN-SPAM allows). Importantly, while U.S. law does not always require prior opt-in for emails, we treat all contacts as opt-in only – this higher standard ensures we meet CAN-SPAM and also align with the stricter CASL standards for any Canadian recipients.
Third-Party Platforms and Integrations
Market Boosters Inc.’s AI platform integrates with several trusted third-party services to deliver our 24/7 multi-channel communications. These include tools for messaging (e.g. Twilio for SMS/voice, WhatsApp via Meta), scheduling (Calendly), data management (e.g. Google Sheets/Drive, Zapier), communication channels (Meta’s Facebook Messenger and Instagram, Telegram, TikTok, Slack, etc.), email delivery (Gmail or related APIs), and AI processing (OpenAI). We ensure that our use of each service complies with that provider’s terms of service and applicable policies, as well as with privacy laws. For example:
- Twilio Compliance: All SMS and calls transmitted through Twilio adhere to Twilio’s own Messaging Policy which requires prior consent (opt-in) for messages, proper sender identification, and an opt-out mechanism . We do not permit any content via Twilio that would violate law or Twilio’s Acceptable Use Policy (e.g. no unlawful, harassing, or otherwise prohibited content ). Our integration with Twilio also involves appropriate safeguards – messages and call data are transmitted securely via Twilio’s platform.
- Meta Platforms: When our AI engages leads on Facebook Messenger, Instagram, or WhatsApp, it does so in compliance with Meta’s policies (for instance, messaging only users who initiated contact or opted in via a Lead Ad instant form, and honoring any user privacy settings or “stop” requests). Users on these platforms have already agreed to be contacted by providing their phone or messaging ID through a form that included disclosure of our Privacy Policy and Terms. Additionally, WhatsApp communications comply with WhatsApp’s terms (such as required template messages for outbound outreach and immediate opt-out if a user replies “STOP”).
- Calendly & Google Calendar: Our appointment scheduling integrates with Calendly and Google Calendar to book appointments. We use these services only after a lead has consented to an appointment. Calendar invites include details of the appointment and the identity of our client or company, and are subject to Calendly’s and Google’s user data protections.
- Zapier & Integration Tools: We use Zapier and similar automation tools to connect systems (for example, to move lead data from a client’s CRM or Google Sheets to our platform). These tools act as data processors, and we configure them to transfer only the necessary information. All such transfers are encrypted and executed over secure channels. We also review the privacy and security commitments of these providers (Zapier, etc.) to ensure they meet our standards.
- OpenAI: Our AI conversational engine may utilize OpenAI’s language model to generate human-like responses. We ensure that no sensitive personal data is sent to the OpenAI API beyond what is necessary for the AI to respond (usually just the content of the lead’s query and relevant knowledge base, without unneeded identifiers). OpenAI’s API is used under terms that prohibit misuse of data and OpenAI does not retain or use our data for other purposes as per their policies. We also implement an AI content filter to prevent the AI from generating any disallowed or non-compliant messages.
Data Handling with Third Parties: When we share any personal information with these third-party service providers, it is only for the purpose of delivering our service (for example, sharing a lead’s phone number with Twilio to send an SMS, or a first name with Calendly to schedule a meeting). Such disclosures are made with consent and are explained in our Privacy Policy. We have agreements in place with our providers to ensure they protect the data to standards required by laws. We regularly review these third-party systems for compliance. If any provider is found to be out of compliance or experiences a security issue, we will take immediate action (including possibly suspending integration if needed) and notify affected parties if relevant.
Ongoing Compliance Management
We keep abreast of updates to laws and regulations (such as new guidance from the CRTC, FCC, or Privacy Commissioners). Our team undergoes periodic training on compliance matters to ensure that every campaign and outreach we conduct on behalf of clients meets the latest standards. We also encourage our clients to adhere to best practices – for instance, we require that clients upload only leads who have opted in to be contacted, and our contracts stipulate that the client must have obtained proper consent (see our Messaging Compliance clause in our Service Agreement). Market Boosters Inc. reserves the right to refuse or halt any messaging activity that we believe would violate anti-spam laws or any regulations.
By prioritizing consent, transparency, and user control, Market Boosters Inc. provides an AI outreach service that not only achieves powerful results, but does so in a responsible and legally compliant manner. If you have any questions about our compliance practices or need to report a compliance issue, please contact us at
services@marketboosters.ca
or by phone at +1 (403) 837-7275.
Consent-Based Communication (No Unsolicited Outreach)
Consent First: We do not engage in any cold calling or unsolicited messaging. Every individual we contact through our AI system has voluntarily provided their information and explicitly agreed to be contacted (e.g. by submitting a form on our website, scheduling via Calendly, or responding to our Meta (Facebook/Instagram) lead forms). This approach aligns with legal requirements in both Canada and the U.S., which prohibit autodialed calls or texts without prior consent. Our system retains records of each lead’s consent (including form timestamps or double opt-in verifications) to demonstrate compliance if needed. If at any point a person withdraws consent or opts out, our system immediately halts communication with that individual.
Identification & Opt-Out in Messages
Identification: In every outbound message (SMS, email, etc.), we clearly identify our company or our client (as applicable) as the sender, and provide contact details or website information, in accordance with CASL and CAN-SPAM requirements. Recipients will always know who is reaching out to them.Unsubscribe/Opt-Out: All messages include a simple, functional mechanism to opt out. For SMS, we include a “Reply STOP to unsubscribe” notice, and our AI will immediately recognize standard opt-out keywords (STOP, UNSUBSCRIBE, etc.) and cease messaging . For emails, we provide an “unsubscribe” link or instructions to opt out. These opt-out requests are processed immediately (and no later than the 10-business-day window required under laws like CASL and the U.S. TCPA/FCC rules). We also maintain an internal Do-Not-Contact list to ensure opted-out contacts are not contacted again, honoring both individual requests and, in Canada, any registrations on the National Do Not Call List.
Canadian Compliance (CASL, CRTC, DNCL, PIPEDA)
Our practices strictly follow Canada’s Anti-Spam Legislation (CASL) and CRTC regulations: we obtain express consent before sending any “Commercial Electronic Message” to Canadians, we include required identification information, and we provide an unsubscribe mechanism in every message. We do not send any mass emails, texts, or automated calls to Canadian residents without consent, unless an exemption applies (e.g. response to a customer inquiry). We also adhere to the CRTC’s Unsolicited Telecommunications Rules, including scrubbing phone contact lists against the National Do Not Call List (DNCL) (unless a valid exemption exists) and observing all call time restrictions, caller identification requirements, and internal do-not-call list maintenance. Our AI Call system will never call Canadian numbers that are on the DNCL without prior express permission. Additionally, all automated calls (robocalls) we make in Canada are only to individuals who have given explicit consent to receive such calls, and we retain proof of that consent as required.
Furthermore, we comply with PIPEDA (Personal Information Protection and Electronic Documents Act) and Alberta’s PIPA for all personal data handling. This means we obtain meaningful consent for the collection and use of personal information, we only use personal data for the purposes disclosed, and we have robust safeguards to protect that data. We allow individuals to access and correct their personal information held by us, and to withdraw consent for further use of their data, in line with PIPEDA’s principles. Any data breach involving personal information will be reported to affected individuals and regulators (Office of the Privacy Commissioner) as required by law, particularly if there is any real risk of significant harm.
U.S. Compliance (TCPA, DNC, FCC, CAN-SPAM)
For the United States, our practices meet or exceed the requirements of the Telephone Consumer Protection Act (TCPA) and FCC regulations. We only send marketing text messages or make automated marketing calls to U.S. phone numbers with the recipient’s “prior express written consent,” as mandated by the TCPA. Our systems are programmed to document and respect these consents. We also comply with the U.S. National Do Not Call Registry rules: we do not call any number on the DNC list unless we have proof of prior consent or an established business relationship as defined by law. If a consumer revokes consent by any reasonable method, we honor it immediately and confirm the opt-out, consistent with the latest FCC rules on text/call opt-out handling (e.g., the 2025 “Opt-Out Rule” improvements).
For emails and electronic messages, we comply with the CAN-SPAM Act. Our marketing emails to U.S. recipients include our valid physical mailing address, do not use deceptive subject lines or false sender information, and clearly inform recipients how to opt out of future emails. We honour all email unsubscribe requests in a timely manner (well within the 10 business days CAN-SPAM allows). Importantly, while U.S. law does not always require prior opt-in for emails, we treat all contacts as opt-in only – this higher standard ensures we meet CAN-SPAM and also align with the stricter CASL standards for any Canadian recipients.
Third-Party Platforms and Integrations
Market Boosters Inc.’s AI platform integrates with several trusted third-party services to deliver our 24/7 multi-channel communications. These include tools for messaging (e.g. Twilio for SMS/voice, WhatsApp via Meta), scheduling (Calendly), data management (e.g. Google Sheets/Drive, Zapier), communication channels (Meta’s Facebook Messenger and Instagram, Telegram, TikTok, Slack, etc.), email delivery (Gmail or related APIs), and AI processing (OpenAI). We ensure that our use of each service complies with that provider’s terms of service and applicable policies, as well as with privacy laws. For example:
- Twilio Compliance: All SMS and calls transmitted through Twilio adhere to Twilio’s own Messaging Policy which requires prior consent (opt-in) for messages, proper sender identification, and an opt-out mechanism . We do not permit any content via Twilio that would violate law or Twilio’s Acceptable Use Policy (e.g. no unlawful, harassing, or otherwise prohibited content ). Our integration with Twilio also involves appropriate safeguards – messages and call data are transmitted securely via Twilio’s platform.
- Meta Platforms: When our AI engages leads on Facebook Messenger, Instagram, or WhatsApp, it does so in compliance with Meta’s policies (for instance, messaging only users who initiated contact or opted in via a Lead Ad instant form, and honoring any user privacy settings or “stop” requests). Users on these platforms have already agreed to be contacted by providing their phone or messaging ID through a form that included disclosure of our Privacy Policy and Terms. Additionally, WhatsApp communications comply with WhatsApp’s terms (such as required template messages for outbound outreach and immediate opt-out if a user replies “STOP”).
- Calendly & Google Calendar: Our appointment scheduling integrates with Calendly and Google Calendar to book appointments. We use these services only after a lead has consented to an appointment. Calendar invites include details of the appointment and the identity of our client or company, and are subject to Calendly’s and Google’s user data protections.
- Zapier & Integration Tools: We use Zapier and similar automation tools to connect systems (for example, to move lead data from a client’s CRM or Google Sheets to our platform). These tools act as data processors, and we configure them to transfer only the necessary information. All such transfers are encrypted and executed over secure channels. We also review the privacy and security commitments of these providers (Zapier, etc.) to ensure they meet our standards.
- OpenAI: Our AI conversational engine may utilize OpenAI’s language model to generate human-like responses. We ensure that no sensitive personal data is sent to the OpenAI API beyond what is necessary for the AI to respond (usually just the content of the lead’s query and relevant knowledge base, without unneeded identifiers). OpenAI’s API is used under terms that prohibit misuse of data and OpenAI does not retain or use our data for other purposes as per their policies. We also implement an AI content filter to prevent the AI from generating any disallowed or non-compliant messages.
Data Handling with Third Parties: When we share any personal information with these third-party service providers, it is only for the purpose of delivering our service (for example, sharing a lead’s phone number with Twilio to send an SMS, or a first name with Calendly to schedule a meeting). Such disclosures are made with consent and are explained in our Privacy Policy. We have agreements in place with our providers to ensure they protect the data to standards required by laws. We regularly review these third-party systems for compliance. If any provider is found to be out of compliance or experiences a security issue, we will take immediate action (including possibly suspending integration if needed) and notify affected parties if relevant.
Ongoing Compliance Management
We keep abreast of updates to laws and regulations (such as new guidance from the CRTC, FCC, or Privacy Commissioners). Our team undergoes periodic training on compliance matters to ensure that every campaign and outreach we conduct on behalf of clients meets the latest standards. We also encourage our clients to adhere to best practices – for instance, we require that clients upload only leads who have opted in to be contacted, and our contracts stipulate that the client must have obtained proper consent (see our Messaging Compliance clause in our Service Agreement). Market Boosters Inc. reserves the right to refuse or halt any messaging activity that we believe would violate anti-spam laws or any regulations.
By prioritizing consent, transparency, and user control, Market Boosters Inc. provides an AI outreach service that not only achieves powerful results, but does so in a responsible and legally compliant manner. If you have any questions about our compliance practices or need to report a compliance issue, please contact us at
services@marketboosters.ca
or by phone at +1 (403) 837-7275.