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Market Boosters Privacy Policy
Privacy Policy
Privacy Policy (Effective Date: November 5, 2025)
This Privacy Policy explains how Market Boosters Inc. (“Market Boosters,” “we,” “our,” or “us”) collects, uses, discloses, and protects personal information. It applies to information collected through our website (https://marketboosters.ca), related online channels, and in the course of providing our AI sales automation and communication services. By using our site or services or by voluntarily providing information to us, you consent to the practices described in this Privacy Policy.
1. Collection of Personal Information
1.1 Information You Provide to Us
-Contact and Identity Information: When you interact with our website or business (for example, by filling out a demo request, contact form, or signing up for services), we may collect personal identifiers such as your full name, business name, email address, phone number, and mailing address. You provide this information voluntarily and with your consent, for instance by entering details into a form or scheduling an appointment.
-Business and Inquiry Details: If you seek our AI automation services, we may ask for additional information about your business and needs. This can include your industry, the size of your lead list or customer base, the nature of your products or services, and any specific goals or preferences for communication. Providing this information helps us tailor our solution to you, and is completely optional and based on what you choose to share.
-Client Leads Data: If you become a client of Market Boosters, you may provide us with personal information relating to your own leads or customers (for example, a list of lead contact details to upload into our system, or integration access to your CRM). Any such Client Data remains owned by you. We collect and process that data solely to perform the services you have subscribed to (e.g., to enable our AI to contact those leads on your behalf). It is your responsibility as a client to ensure you have obtained any necessary consents from individuals before sharing their data with us, and our responsibility to handle it safely and lawfully as described in this Policy.
-Communications Content: We also collect content that you choose to share when communicating with us. For example, if you contact us with a question or provide feedback, we will collect the information in your message and any contact details you provide. If during onboarding you supply us with scripts, FAQs, or other content to train our AI, we will collect and store that information to use in providing the service.
1.2 Information We Collect Automatically
Technical Data and Usage Information: When you visit our website, certain information is collected automatically about your device and browsing activity through cookies and similar technologies. This may include your IP address, browser type and version, operating system, referral URL, pages viewed on our site, and the dates/times of access. We use cookies to remember user preferences and to understand how visitors navigate our site. For instance, we utilize Google Analytics (or similar tools) which use cookies to track page usage and interactions. This technical data is collected to help us optimize our website and services, enhance security, and improve user experience. You can control cookies through your browser settings and can opt out of certain analytics as described in Section 5 (Cookies and Tracking Technologies) below.
- Communication Logs: In the course of providing our AI communication services, our systems may automatically log certain data about interactions with leads. For example, we may keep logs of text message exchanges (time, date, and content of SMS conversations), email correspondence, or call records (including if a call was answered, call duration, and voicemail recordings if applicable). These logs are primarily to monitor service performance, ensure quality, and provide you (our client) with transparency into the outreach being done on your behalf. Where applicable, call recordings or voicemail transcriptions are only made if lawful and with consent (e.g., our AI phone system will disclose its identity and if a call is recorded, in compliance with call recording laws). You have the option to request that call recording be disabled if you prefer.
We do not knowingly collect any sensitive personal information such as social insurance numbers, financial account details, credit card numbers (except as needed for billing through our payment processor), or health information, unless explicitly provided by you for a specific purpose. We also do not knowingly collect personal information from anyone under the age of 18 (see Section 9: Children’s Privacy).
2. Use of Collected Information
We use the personal information collected for the following purposes, with your consent or as otherwise permitted by law:
2.1 To Provide and Improve Our Services
We primarily use the information we collect to deliver our AI sales automation services and to facilitate communications as requested. This includes using contact information and lead data to perform multi-channel outreach (such as sending personalized SMS, emails, or initiating calls via our AI Assistant) and to schedule appointments with leads on your behalf. For example, if you are a client, our system will use the lead contact details you have provided to reach out with tailored messages. We also use collected information to personalize and improve the service – for instance, to customize messaging content to fit your brand voice, or to develop new features based on user feedback. Additionally, technical usage data helps us troubleshoot issues, monitor system performance, and enhance the reliability and effectiveness of our technology. Overall, your information allows us to operate our services smoothly and to fulfill our contractual obligations to you.
2.2 Communication with You
We may use your contact information to communicate with you about our services. For example, we send administrative emails for onboarding, service updates, invoicing, and important notifications about the platform (such as security or compliance updates). We may also respond to any inquiries you send us. If you have opted in to receive marketing communications from us (such as newsletters, product updates, or special offers), we will use your email or phone number to send those, but only with your explicit consent. You have the right to withdraw consent and opt out of marketing messages at any time (see Section 7.1 on your rights, and the opt-out mechanisms in those messages). We will not contact you for marketing without consent, and we do not sell or share your personal contact information with third parties for their own marketing.
2.3 Compliance and Legal Obligations
In certain cases, we may need to use your information to comply with applicable laws, regulations, or legal processes. For instance, we may retain records of communications to fulfill Canada’s Anti-Spam Legislation (CASL) record-keeping requirements or to demonstrate consent in the event of a regulatory inquiry . We also use information as necessary to meet other legal obligations, such as tax reporting or responding to government requests (see Section 3.2 on legal disclosure). Additionally, we may use and disclose information to enforce our own agreements (such as this Privacy Policy, our Terms of Service, and any service contracts) and to investigate or protect against fraudulent or illegal activity, security issues, or harm to our rights or the rights of others.
3. Sharing and Disclosure of Information
We understand the importance of keeping your personal information confidential. We do not sell, rent, or trade your personal data to third parties under any circumstances. However, we do share certain information with trusted parties in the following situations:
3.1 Service Providers (Processors)
We employ reputable third-party companies to facilitate our services – for example, cloud hosting providers, communication API providers, analytics services, customer support tools, and payment processors. These service providers may process personal information on our behalf, for the sole purpose of assisting us in delivering our services to you. Key service providers include:
- Communication Platforms: We use services like Twilio (for SMS and calls), SendGrid or Gmail API (for emails), Meta (for Messenger, Instagram, WhatsApp messaging), and others as part of our multi-channel outreach. These providers handle the transmission of messages or calls and may temporarily process contact info and message content.
- Scheduling and CRM Integration: We integrate with tools such as Calendly (to schedule appointments) or Zapier/Make (to connect with CRMs or data sources you use). In doing so, certain data (like your calendar availability or a lead’s first name and email for an invite) is passed through these tools.
- Cloud Storage and Analytics: We use secure cloud infrastructure (such as Google Cloud/Drive) to store data and manage databases, and analytics providers (like Google Analytics) to understand website usage patterns (as described in Section 5).
- Payment Processor: For handling payments (such as Stripe or Klarna for installment plans), your payment information is processed directly by those third-party platforms – we ourselves do not store full credit card details.
Each of our service providers is contractually bound to protect your information. We only share the minimum data necessary for them to perform their function, and they are not permitted to use your data for any other purpose. For example, if we provide lead contact info to our SMS gateway provider, it is only so they can deliver the messages, and they must handle it under strict privacy terms. We diligently vet our vendors’ security and compliance standards (many of them are industry leaders who comply with regulations like GDPR, SOC 2, etc.). In the event any provider is involved in a data incident affecting your information, we will notify you as outlined in Section 10.
3.2 Legal Requirements and Protection
We may disclose personal information if required by law or if we have a good-faith belief that such action is necessary to: (a) comply with a legal obligation, subpoena, or government request; (b) protect and defend the rights, property, or safety of Market Boosters Inc., our clients, or the public; (c) investigate and enforce our agreements or policies; or (d) assist in preventing or detecting fraud or security vulnerabilities. For instance, if law enforcement provides a lawful order for certain data, we may be compelled to provide it. In each case, we will only disclose the specific information required and will object to requests we believe are overly broad or invalid. Where permitted, we may notify you of such requests.
3.3 Business Transfers
If Market Boosters Inc. is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that transaction. Should such an event occur, we will ensure that the new owner or resulting entity is bound by terms that are at least as protective of your personal information as those in this Privacy Policy. You would also be notified via email and/or a prominent notice on our website of any change in ownership or new uses of your personal information, as well as any choices you may have regarding your information.
3.4 No Selling of Personal Data
We want to reiterate that we do not sell or rent your personal information to third-party marketers or any outside parties. Any information you entrust to us is used only for legitimate business purposes consistent with providing you services or as otherwise described in this Policy. We consider your data to be a vital part of our relationship with you, and limiting its use to agreed purposes is fundamental to our values and compliance obligations.
4. Data Security and Protection
4.1 Security Measures
Market Boosters Inc. takes the security of personal information very seriously. We implement industry-standard administrative, technical, and physical safeguards to protect against unauthorized access, alteration, disclosure, or destruction of personal data. These measures include encryption of data in transit (e.g., HTTPS for our website and APIs) and encryption of sensitive data at rest where applicable. We employ firewall protection and regular security monitoring on our systems. Access to personal information internally is restricted on a need-to-know basis – only authorized personnel or contractors who require the data to perform their duties (for example, our support staff or engineers addressing a technical issue) will have access, and they are bound by strict confidentiality obligations. We also maintain procedures for incident management and perform periodic reviews of our security practices to adapt to new threats. While no method of transmission over the Internet or method of electronic storage is 100% secure, we continually update our security protocols in line with best practices to reduce risks to an appropriate minimum.
4.2 User Responsibilities and Acknowledgement
Despite our robust safeguards, it’s important for users to understand that no system can be absolutely secure. We encourage you to play a role in protecting your information as well: please use strong, unique passwords for any accounts related to our services (if applicable) and notify us immediately if you suspect any unauthorized access to your account or data. Be aware of phishing attempts – Market Boosters will never ask for your passwords via email, and our official communications will come from our domain. You acknowledge that you understand these inherent risks of internet communications. In the unlikely event of a security breach that affects your personal information, we will act promptly to contain the issue and will notify you and the appropriate authorities as required by law (see Section 10 below).
5. Cookies and Tracking Technologies
5.1 Cookies and How We Use Them
Our website may use “cookies” and similar tracking technologies (such as web beacons or pixels) to enhance your experience and gather data about usage of our site. Cookies are small text files placed on your device that help the site remember your preferences and activity. For example, we use cookies to keep you logged in during a session (if applicable), or to remember preferences like language or region settings. Cookies also help us understand which pages of our site are most popular, how users are navigating through the site, and how we can improve the design and content.
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain for a set period or until deleted) for the purposes mentioned. You have control over cookie use: most web browsers allow you to refuse cookies or alert you before accepting them. If you disable cookies, note that some parts of our site may not function properly (for instance, certain interactive features might not remember your inputs).
5.2 Analytics and Third-Party Tools
We utilize third-party analytics services, such as Google Analytics, to collect information about website traffic and interactions. Google Analytics uses cookies and collects data such as your IP address, browser information, and pages visited. We use this information to analyze trends, administer the site, and gather broad demographic information. These analytics data are generally aggregated and do not directly identify individual users. Google provides an opt-out mechanism for its Analytics (the Google Analytics Opt-out Browser Add-on) if you do not want information about your site visits sent to Google Analytics.
Additionally, our site or emails may include social media features (like a Facebook “Share” button) or pixels (like the Meta Pixel) to help with advertising or understanding user engagement from social platforms. These third-party features may set their own cookies. Interaction with those features is governed by the privacy policy of the company providing them (e.g., Facebook/Meta’s Data Policy).
We do not use any tracking technologies to collect information about your activities across different websites or online services (we do not engage in third-party behavioral tracking outside of our own domain).
5.3 Do Not Track Signals
“Do Not Track” (DNT) is a preference you can set in your web browser to signal that you do not wish to be tracked across websites. Currently, there is no uniform standard for how to respond to DNT signals, and our website does not respond differently to a browser with a DNT signal. However, as described, you can opt out of analytics and personalize your cookie settings to limit tracking.
6. International Data Transfers
Market Boosters Inc. is a Canadian company, but the nature of our services and the third-party providers we use means that personal information may be transferred or stored across international borders. Specifically, data we handle might be processed on servers located in the United States or other jurisdictions (for example, if we use an email server or cloud provider based in the U.S.). Whenever we transfer personal information outside of Canada, we take steps to ensure the recipient jurisdiction has adequate data protection or that appropriate safeguards (such as standard contractual clauses or comparable privacy certifications) are in place, in accordance with PIPEDA and other applicable laws.
If you are located in the European Economic Area (EEA) or another region with data transfer restrictions, please note that while our primary focus is Canada/US, any personal data we receive from the EEA would be handled in compliance with GDPR transfer requirements as well. We value privacy universally and apply rigorous protection no matter the location. By using our site or providing us information, you consent to the transfer of your information to facilities which may be outside of your home country. Rest assured, however, that such information remains protected per the terms of this Privacy Policy and applicable law.
7. Your Rights and Choices
7.1 Access and Correction
You have the right to request access to the personal information we hold about you. Upon your request (which you can send to our contact in Section 12), we will provide you with a copy of your personal data under our control, as well as information about how it’s being used and to whom it has been disclosed, within a reasonable time. We will do so free of charge, except in rare cases where a request might be manifestly unfounded or excessive, in which case a fee might be permitted by law (we will inform you beforehand in such a scenario). We strive to respond to all valid access requests within 30 days as mandated by Canadian privacy law.
If you believe any of your information is inaccurate or incomplete, you have the right to request that we correct it. We rely on you to provide accurate information and to update us on any changes. If you identify an error in the data we have about you, let us know and we will promptly correct it. In certain cases, we may need to verify your identity (for your protection) before processing an access or correction request – for example, we might ask you to confirm some identifying details.
7.2 Withdrawal of Consent and Deletion
To the extent that our processing of your personal information is based on consent, you have the right to withdraw that consent at any time. For example, if you initially agreed to receive marketing emails, you can opt out later (using the “unsubscribe” link in our emails or by contacting us). If you are a client, and you provided us with a list of leads, you can instruct us to stop contacting any individual lead, or you can remove their data from our system – we will promptly comply with such requests. Withdrawal of consent does not retroactively invalidate the processing we did while consent was in effect, but it will stop future processing of the relevant information.
You may also request that we delete personal information we hold about you. This is also known as the right to erasure (or “right to be forgotten”). For example, if you filled out a contact form and you want us to remove your details from our database, you can ask us to do so. We will delete information on request provided that we do not have a legal obligation or overriding legitimate interest to retain it. Note that if you are an active client, deletion of certain data (like your account information or leads) might affect our ability to continue providing services – we will discuss consequences with you if applicable. In situations where we have shared your data with third-party processors to provide services, we will ensure they also delete or anonymize the data as needed.
7.3 Opting Out of Communications
As mentioned, if at any time you wish to unsubscribe from marketing communications from us, you can do so by clicking the unsubscribe link in any promotional email, replying “STOP” to an SMS, or contacting us at services@marketboosters.ca with your request. For clients, if you need to pause or stop our AI from contacting your leads (for instance, if a lead asks directly to be put on a do-not-contact list), we provide easy mechanisms to do so (such as a dashboard setting or by contacting our support to suppress that contact). We ensure that opt-out requests are honored across all channels – if someone opts out by text, they won’t be emailed either, and vice versa, to the extent we can identify the same individual across channels.
7.4 Additional Rights (EU/UK Residents)
While our primary regulatory environment is Canada (PIPEDA) and the U.S., we also respect the privacy rights provided in other jurisdictions. If you are protected by GDPR or similar laws, you may have additional rights such as: objecting to certain processing (e.g., profiling or direct marketing), requesting restriction of processing, portability of your data, and not being subject to automated decision-making that has legal effects without human involvement. We do not engage in automated decision-making producing legal effects (our AI communications are automated, but they do not make binding decisions about individuals – they simply follow up to schedule meetings or provide info). If you wish to exercise any applicable privacy right, please contact us and we will accommodate to the extent required by law.
8. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. In practice, this means:
- For website inquiries or demo requests, if you do not become a client, we may retain your contact information and communications for a reasonable period (for example, 12–24 months) in case you decide to use our services later, or for our own record-keeping of how many inquiries we received. You can request deletion sooner as noted above.
- For clients, we retain your account information and any leads data for the duration of our business relationship. If you cancel our service, we will return or delete the leads data you provided from our active systems within 30 days of termination (unless we are legally required to keep it or it’s contained in routine backups). We may keep non-personal aggregated data about service performance (e.g., total number of appointments booked) for analytics. We also retain contractual records and invoices as needed for legal and financial auditing purposes.
- Communications logs (texts, emails, call recordings) are retained as long as you are an active client and for a period after (typically up to 1 year post-service) in case of any need to review interactions or resolve disputes. We will delete these sooner upon request, provided we have no ongoing obligation to retain them (for example, if a law enforcement authority or regulator required a hold).
- Technical logs and backups are generally cycled out and overwritten on a regular schedule (ranging from 30 days to 1 year depending on the system). Any personal info in those will disappear once the logs are rotated, except where those logs are needed for security analysis beyond that timeframe.
When we no longer have a legitimate need or legal obligation to keep your personal information, we will securely dispose of it. This may involve anonymizing the data (so it can no longer be associated with you) or securely erasing it from our systems. We follow standard protocols for secure deletion.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. Market Boosters Inc. is a B2B service intended for adult professionals and businesses. If you are under 18, you should not use our website or provide us with any personal information. In the event we discover that we have inadvertently collected personal information from someone under 18, we will take immediate steps to delete such information from our records. For example, if a 16-year-old filled a form pretending to be a business owner, once we learn of their age, we will erase their data and refrain from further contact. If you are a parent or guardian and believe we might have any information from or about a minor, please contact us at services@marketboosters.ca so that we can promptly investigate and address the issue.
10. Data Breach Notification
We have implemented a comprehensive incident response plan to address any personal data breaches swiftly and transparently. Despite best efforts, if a data breach occurs (meaning personal information is lost, stolen, or accessed by unauthorized persons), we will assess the situation to determine the risk of harm. In line with Canadian law (PIPEDA’s breach reporting requirements), if the breach poses a “real risk of significant harm” to any individual, we will notify the Office of the Privacy Commissioner of Canada and the affected individuals as soon as feasible. “Significant harm” could include things like identity theft, financial loss, damage to reputation, or loss of confidentiality.
Our notification to you (if you are affected) will include information about the breach such as a description of the nature of the incident, the type of personal information involved, steps we are taking to mitigate the harm, and steps we recommend you take to protect yourself (for example, changing passwords or being vigilant against phishing). We will contact you via your last known email address (or phone if appropriate) and post a notice on our website if broad notification is required. We will also notify any third parties who may need to know (for example, credit bureaus or law enforcement) as required by law.
Rest assured, we treat data security incidents with the utmost priority and will work diligently to prevent future incidents. Our goal is to be transparent and proactive in protecting your data and addressing any issues that arise.
11. Changes to this Privacy Policy
We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the Effective Date at the top. If changes are substantial, we may also provide a more prominent notice or seek your consent as required by law. For example, we might email our users or display a website banner to inform you of significant updates to how we collect or use personal information.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any modification to this Policy will signify your acceptance of the changes, to the extent permitted by law. If you do not agree with any changes, you should stop using our services and can request that we delete your personal information as outlined above.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
MARKET BOOSTERS INC.
Email: services@marketboosters.ca
Phone: +1 (403) 837-7275
We will do our best to respond to your inquiry within seven (7) business days. For security and privacy reasons, we may need to verify your identity before executing certain requests (such as providing personal data records). We appreciate your trust in Market Boosters Inc. and are here to address any issues or questions you might have about our privacy practices.
By using our site or services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy explains how Market Boosters Inc. (“Market Boosters,” “we,” “our,” or “us”) collects, uses, discloses, and protects personal information. It applies to information collected through our website (https://marketboosters.ca), related online channels, and in the course of providing our AI sales automation and communication services. By using our site or services or by voluntarily providing information to us, you consent to the practices described in this Privacy Policy.
1. Collection of Personal Information
1.1 Information You Provide to Us
-Contact and Identity Information: When you interact with our website or business (for example, by filling out a demo request, contact form, or signing up for services), we may collect personal identifiers such as your full name, business name, email address, phone number, and mailing address. You provide this information voluntarily and with your consent, for instance by entering details into a form or scheduling an appointment.
-Business and Inquiry Details: If you seek our AI automation services, we may ask for additional information about your business and needs. This can include your industry, the size of your lead list or customer base, the nature of your products or services, and any specific goals or preferences for communication. Providing this information helps us tailor our solution to you, and is completely optional and based on what you choose to share.
-Client Leads Data: If you become a client of Market Boosters, you may provide us with personal information relating to your own leads or customers (for example, a list of lead contact details to upload into our system, or integration access to your CRM). Any such Client Data remains owned by you. We collect and process that data solely to perform the services you have subscribed to (e.g., to enable our AI to contact those leads on your behalf). It is your responsibility as a client to ensure you have obtained any necessary consents from individuals before sharing their data with us, and our responsibility to handle it safely and lawfully as described in this Policy.
-Communications Content: We also collect content that you choose to share when communicating with us. For example, if you contact us with a question or provide feedback, we will collect the information in your message and any contact details you provide. If during onboarding you supply us with scripts, FAQs, or other content to train our AI, we will collect and store that information to use in providing the service.
1.2 Information We Collect Automatically
Technical Data and Usage Information: When you visit our website, certain information is collected automatically about your device and browsing activity through cookies and similar technologies. This may include your IP address, browser type and version, operating system, referral URL, pages viewed on our site, and the dates/times of access. We use cookies to remember user preferences and to understand how visitors navigate our site. For instance, we utilize Google Analytics (or similar tools) which use cookies to track page usage and interactions. This technical data is collected to help us optimize our website and services, enhance security, and improve user experience. You can control cookies through your browser settings and can opt out of certain analytics as described in Section 5 (Cookies and Tracking Technologies) below.
- Communication Logs: In the course of providing our AI communication services, our systems may automatically log certain data about interactions with leads. For example, we may keep logs of text message exchanges (time, date, and content of SMS conversations), email correspondence, or call records (including if a call was answered, call duration, and voicemail recordings if applicable). These logs are primarily to monitor service performance, ensure quality, and provide you (our client) with transparency into the outreach being done on your behalf. Where applicable, call recordings or voicemail transcriptions are only made if lawful and with consent (e.g., our AI phone system will disclose its identity and if a call is recorded, in compliance with call recording laws). You have the option to request that call recording be disabled if you prefer.
We do not knowingly collect any sensitive personal information such as social insurance numbers, financial account details, credit card numbers (except as needed for billing through our payment processor), or health information, unless explicitly provided by you for a specific purpose. We also do not knowingly collect personal information from anyone under the age of 18 (see Section 9: Children’s Privacy).
2. Use of Collected Information
We use the personal information collected for the following purposes, with your consent or as otherwise permitted by law:
2.1 To Provide and Improve Our Services
We primarily use the information we collect to deliver our AI sales automation services and to facilitate communications as requested. This includes using contact information and lead data to perform multi-channel outreach (such as sending personalized SMS, emails, or initiating calls via our AI Assistant) and to schedule appointments with leads on your behalf. For example, if you are a client, our system will use the lead contact details you have provided to reach out with tailored messages. We also use collected information to personalize and improve the service – for instance, to customize messaging content to fit your brand voice, or to develop new features based on user feedback. Additionally, technical usage data helps us troubleshoot issues, monitor system performance, and enhance the reliability and effectiveness of our technology. Overall, your information allows us to operate our services smoothly and to fulfill our contractual obligations to you.
2.2 Communication with You
We may use your contact information to communicate with you about our services. For example, we send administrative emails for onboarding, service updates, invoicing, and important notifications about the platform (such as security or compliance updates). We may also respond to any inquiries you send us. If you have opted in to receive marketing communications from us (such as newsletters, product updates, or special offers), we will use your email or phone number to send those, but only with your explicit consent. You have the right to withdraw consent and opt out of marketing messages at any time (see Section 7.1 on your rights, and the opt-out mechanisms in those messages). We will not contact you for marketing without consent, and we do not sell or share your personal contact information with third parties for their own marketing.
2.3 Compliance and Legal Obligations
In certain cases, we may need to use your information to comply with applicable laws, regulations, or legal processes. For instance, we may retain records of communications to fulfill Canada’s Anti-Spam Legislation (CASL) record-keeping requirements or to demonstrate consent in the event of a regulatory inquiry . We also use information as necessary to meet other legal obligations, such as tax reporting or responding to government requests (see Section 3.2 on legal disclosure). Additionally, we may use and disclose information to enforce our own agreements (such as this Privacy Policy, our Terms of Service, and any service contracts) and to investigate or protect against fraudulent or illegal activity, security issues, or harm to our rights or the rights of others.
3. Sharing and Disclosure of Information
We understand the importance of keeping your personal information confidential. We do not sell, rent, or trade your personal data to third parties under any circumstances. However, we do share certain information with trusted parties in the following situations:
3.1 Service Providers (Processors)
We employ reputable third-party companies to facilitate our services – for example, cloud hosting providers, communication API providers, analytics services, customer support tools, and payment processors. These service providers may process personal information on our behalf, for the sole purpose of assisting us in delivering our services to you. Key service providers include:
- Communication Platforms: We use services like Twilio (for SMS and calls), SendGrid or Gmail API (for emails), Meta (for Messenger, Instagram, WhatsApp messaging), and others as part of our multi-channel outreach. These providers handle the transmission of messages or calls and may temporarily process contact info and message content.
- Scheduling and CRM Integration: We integrate with tools such as Calendly (to schedule appointments) or Zapier/Make (to connect with CRMs or data sources you use). In doing so, certain data (like your calendar availability or a lead’s first name and email for an invite) is passed through these tools.
- Cloud Storage and Analytics: We use secure cloud infrastructure (such as Google Cloud/Drive) to store data and manage databases, and analytics providers (like Google Analytics) to understand website usage patterns (as described in Section 5).
- Payment Processor: For handling payments (such as Stripe or Klarna for installment plans), your payment information is processed directly by those third-party platforms – we ourselves do not store full credit card details.
Each of our service providers is contractually bound to protect your information. We only share the minimum data necessary for them to perform their function, and they are not permitted to use your data for any other purpose. For example, if we provide lead contact info to our SMS gateway provider, it is only so they can deliver the messages, and they must handle it under strict privacy terms. We diligently vet our vendors’ security and compliance standards (many of them are industry leaders who comply with regulations like GDPR, SOC 2, etc.). In the event any provider is involved in a data incident affecting your information, we will notify you as outlined in Section 10.
3.2 Legal Requirements and Protection
We may disclose personal information if required by law or if we have a good-faith belief that such action is necessary to: (a) comply with a legal obligation, subpoena, or government request; (b) protect and defend the rights, property, or safety of Market Boosters Inc., our clients, or the public; (c) investigate and enforce our agreements or policies; or (d) assist in preventing or detecting fraud or security vulnerabilities. For instance, if law enforcement provides a lawful order for certain data, we may be compelled to provide it. In each case, we will only disclose the specific information required and will object to requests we believe are overly broad or invalid. Where permitted, we may notify you of such requests.
3.3 Business Transfers
If Market Boosters Inc. is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that transaction. Should such an event occur, we will ensure that the new owner or resulting entity is bound by terms that are at least as protective of your personal information as those in this Privacy Policy. You would also be notified via email and/or a prominent notice on our website of any change in ownership or new uses of your personal information, as well as any choices you may have regarding your information.
3.4 No Selling of Personal Data
We want to reiterate that we do not sell or rent your personal information to third-party marketers or any outside parties. Any information you entrust to us is used only for legitimate business purposes consistent with providing you services or as otherwise described in this Policy. We consider your data to be a vital part of our relationship with you, and limiting its use to agreed purposes is fundamental to our values and compliance obligations.
4. Data Security and Protection
4.1 Security Measures
Market Boosters Inc. takes the security of personal information very seriously. We implement industry-standard administrative, technical, and physical safeguards to protect against unauthorized access, alteration, disclosure, or destruction of personal data. These measures include encryption of data in transit (e.g., HTTPS for our website and APIs) and encryption of sensitive data at rest where applicable. We employ firewall protection and regular security monitoring on our systems. Access to personal information internally is restricted on a need-to-know basis – only authorized personnel or contractors who require the data to perform their duties (for example, our support staff or engineers addressing a technical issue) will have access, and they are bound by strict confidentiality obligations. We also maintain procedures for incident management and perform periodic reviews of our security practices to adapt to new threats. While no method of transmission over the Internet or method of electronic storage is 100% secure, we continually update our security protocols in line with best practices to reduce risks to an appropriate minimum.
4.2 User Responsibilities and Acknowledgement
Despite our robust safeguards, it’s important for users to understand that no system can be absolutely secure. We encourage you to play a role in protecting your information as well: please use strong, unique passwords for any accounts related to our services (if applicable) and notify us immediately if you suspect any unauthorized access to your account or data. Be aware of phishing attempts – Market Boosters will never ask for your passwords via email, and our official communications will come from our domain. You acknowledge that you understand these inherent risks of internet communications. In the unlikely event of a security breach that affects your personal information, we will act promptly to contain the issue and will notify you and the appropriate authorities as required by law (see Section 10 below).
5. Cookies and Tracking Technologies
5.1 Cookies and How We Use Them
Our website may use “cookies” and similar tracking technologies (such as web beacons or pixels) to enhance your experience and gather data about usage of our site. Cookies are small text files placed on your device that help the site remember your preferences and activity. For example, we use cookies to keep you logged in during a session (if applicable), or to remember preferences like language or region settings. Cookies also help us understand which pages of our site are most popular, how users are navigating through the site, and how we can improve the design and content.
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain for a set period or until deleted) for the purposes mentioned. You have control over cookie use: most web browsers allow you to refuse cookies or alert you before accepting them. If you disable cookies, note that some parts of our site may not function properly (for instance, certain interactive features might not remember your inputs).
5.2 Analytics and Third-Party Tools
We utilize third-party analytics services, such as Google Analytics, to collect information about website traffic and interactions. Google Analytics uses cookies and collects data such as your IP address, browser information, and pages visited. We use this information to analyze trends, administer the site, and gather broad demographic information. These analytics data are generally aggregated and do not directly identify individual users. Google provides an opt-out mechanism for its Analytics (the Google Analytics Opt-out Browser Add-on) if you do not want information about your site visits sent to Google Analytics.
Additionally, our site or emails may include social media features (like a Facebook “Share” button) or pixels (like the Meta Pixel) to help with advertising or understanding user engagement from social platforms. These third-party features may set their own cookies. Interaction with those features is governed by the privacy policy of the company providing them (e.g., Facebook/Meta’s Data Policy).
We do not use any tracking technologies to collect information about your activities across different websites or online services (we do not engage in third-party behavioral tracking outside of our own domain).
5.3 Do Not Track Signals
“Do Not Track” (DNT) is a preference you can set in your web browser to signal that you do not wish to be tracked across websites. Currently, there is no uniform standard for how to respond to DNT signals, and our website does not respond differently to a browser with a DNT signal. However, as described, you can opt out of analytics and personalize your cookie settings to limit tracking.
6. International Data Transfers
Market Boosters Inc. is a Canadian company, but the nature of our services and the third-party providers we use means that personal information may be transferred or stored across international borders. Specifically, data we handle might be processed on servers located in the United States or other jurisdictions (for example, if we use an email server or cloud provider based in the U.S.). Whenever we transfer personal information outside of Canada, we take steps to ensure the recipient jurisdiction has adequate data protection or that appropriate safeguards (such as standard contractual clauses or comparable privacy certifications) are in place, in accordance with PIPEDA and other applicable laws.
If you are located in the European Economic Area (EEA) or another region with data transfer restrictions, please note that while our primary focus is Canada/US, any personal data we receive from the EEA would be handled in compliance with GDPR transfer requirements as well. We value privacy universally and apply rigorous protection no matter the location. By using our site or providing us information, you consent to the transfer of your information to facilities which may be outside of your home country. Rest assured, however, that such information remains protected per the terms of this Privacy Policy and applicable law.
7. Your Rights and Choices
7.1 Access and Correction
You have the right to request access to the personal information we hold about you. Upon your request (which you can send to our contact in Section 12), we will provide you with a copy of your personal data under our control, as well as information about how it’s being used and to whom it has been disclosed, within a reasonable time. We will do so free of charge, except in rare cases where a request might be manifestly unfounded or excessive, in which case a fee might be permitted by law (we will inform you beforehand in such a scenario). We strive to respond to all valid access requests within 30 days as mandated by Canadian privacy law.
If you believe any of your information is inaccurate or incomplete, you have the right to request that we correct it. We rely on you to provide accurate information and to update us on any changes. If you identify an error in the data we have about you, let us know and we will promptly correct it. In certain cases, we may need to verify your identity (for your protection) before processing an access or correction request – for example, we might ask you to confirm some identifying details.
7.2 Withdrawal of Consent and Deletion
To the extent that our processing of your personal information is based on consent, you have the right to withdraw that consent at any time. For example, if you initially agreed to receive marketing emails, you can opt out later (using the “unsubscribe” link in our emails or by contacting us). If you are a client, and you provided us with a list of leads, you can instruct us to stop contacting any individual lead, or you can remove their data from our system – we will promptly comply with such requests. Withdrawal of consent does not retroactively invalidate the processing we did while consent was in effect, but it will stop future processing of the relevant information.
You may also request that we delete personal information we hold about you. This is also known as the right to erasure (or “right to be forgotten”). For example, if you filled out a contact form and you want us to remove your details from our database, you can ask us to do so. We will delete information on request provided that we do not have a legal obligation or overriding legitimate interest to retain it. Note that if you are an active client, deletion of certain data (like your account information or leads) might affect our ability to continue providing services – we will discuss consequences with you if applicable. In situations where we have shared your data with third-party processors to provide services, we will ensure they also delete or anonymize the data as needed.
7.3 Opting Out of Communications
As mentioned, if at any time you wish to unsubscribe from marketing communications from us, you can do so by clicking the unsubscribe link in any promotional email, replying “STOP” to an SMS, or contacting us at services@marketboosters.ca with your request. For clients, if you need to pause or stop our AI from contacting your leads (for instance, if a lead asks directly to be put on a do-not-contact list), we provide easy mechanisms to do so (such as a dashboard setting or by contacting our support to suppress that contact). We ensure that opt-out requests are honored across all channels – if someone opts out by text, they won’t be emailed either, and vice versa, to the extent we can identify the same individual across channels.
7.4 Additional Rights (EU/UK Residents)
While our primary regulatory environment is Canada (PIPEDA) and the U.S., we also respect the privacy rights provided in other jurisdictions. If you are protected by GDPR or similar laws, you may have additional rights such as: objecting to certain processing (e.g., profiling or direct marketing), requesting restriction of processing, portability of your data, and not being subject to automated decision-making that has legal effects without human involvement. We do not engage in automated decision-making producing legal effects (our AI communications are automated, but they do not make binding decisions about individuals – they simply follow up to schedule meetings or provide info). If you wish to exercise any applicable privacy right, please contact us and we will accommodate to the extent required by law.
8. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. In practice, this means:
- For website inquiries or demo requests, if you do not become a client, we may retain your contact information and communications for a reasonable period (for example, 12–24 months) in case you decide to use our services later, or for our own record-keeping of how many inquiries we received. You can request deletion sooner as noted above.
- For clients, we retain your account information and any leads data for the duration of our business relationship. If you cancel our service, we will return or delete the leads data you provided from our active systems within 30 days of termination (unless we are legally required to keep it or it’s contained in routine backups). We may keep non-personal aggregated data about service performance (e.g., total number of appointments booked) for analytics. We also retain contractual records and invoices as needed for legal and financial auditing purposes.
- Communications logs (texts, emails, call recordings) are retained as long as you are an active client and for a period after (typically up to 1 year post-service) in case of any need to review interactions or resolve disputes. We will delete these sooner upon request, provided we have no ongoing obligation to retain them (for example, if a law enforcement authority or regulator required a hold).
- Technical logs and backups are generally cycled out and overwritten on a regular schedule (ranging from 30 days to 1 year depending on the system). Any personal info in those will disappear once the logs are rotated, except where those logs are needed for security analysis beyond that timeframe.
When we no longer have a legitimate need or legal obligation to keep your personal information, we will securely dispose of it. This may involve anonymizing the data (so it can no longer be associated with you) or securely erasing it from our systems. We follow standard protocols for secure deletion.
9. Children’s Privacy
Our website and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. Market Boosters Inc. is a B2B service intended for adult professionals and businesses. If you are under 18, you should not use our website or provide us with any personal information. In the event we discover that we have inadvertently collected personal information from someone under 18, we will take immediate steps to delete such information from our records. For example, if a 16-year-old filled a form pretending to be a business owner, once we learn of their age, we will erase their data and refrain from further contact. If you are a parent or guardian and believe we might have any information from or about a minor, please contact us at services@marketboosters.ca so that we can promptly investigate and address the issue.
10. Data Breach Notification
We have implemented a comprehensive incident response plan to address any personal data breaches swiftly and transparently. Despite best efforts, if a data breach occurs (meaning personal information is lost, stolen, or accessed by unauthorized persons), we will assess the situation to determine the risk of harm. In line with Canadian law (PIPEDA’s breach reporting requirements), if the breach poses a “real risk of significant harm” to any individual, we will notify the Office of the Privacy Commissioner of Canada and the affected individuals as soon as feasible. “Significant harm” could include things like identity theft, financial loss, damage to reputation, or loss of confidentiality.
Our notification to you (if you are affected) will include information about the breach such as a description of the nature of the incident, the type of personal information involved, steps we are taking to mitigate the harm, and steps we recommend you take to protect yourself (for example, changing passwords or being vigilant against phishing). We will contact you via your last known email address (or phone if appropriate) and post a notice on our website if broad notification is required. We will also notify any third parties who may need to know (for example, credit bureaus or law enforcement) as required by law.
Rest assured, we treat data security incidents with the utmost priority and will work diligently to prevent future incidents. Our goal is to be transparent and proactive in protecting your data and addressing any issues that arise.
11. Changes to this Privacy Policy
We may update or revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will post the updated policy on this page and update the Effective Date at the top. If changes are substantial, we may also provide a more prominent notice or seek your consent as required by law. For example, we might email our users or display a website banner to inform you of significant updates to how we collect or use personal information.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any modification to this Policy will signify your acceptance of the changes, to the extent permitted by law. If you do not agree with any changes, you should stop using our services and can request that we delete your personal information as outlined above.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
MARKET BOOSTERS INC.
Email: services@marketboosters.ca
Phone: +1 (403) 837-7275
We will do our best to respond to your inquiry within seven (7) business days. For security and privacy reasons, we may need to verify your identity before executing certain requests (such as providing personal data records). We appreciate your trust in Market Boosters Inc. and are here to address any issues or questions you might have about our privacy practices.
By using our site or services, you acknowledge that you have read and understood this Privacy Policy.